Yasaman (Yassi) Hadjibashi is a business, data and technology executive. She currently leads heads data as an MD for Citi Global Consumer Bank based in the US. Prior to this, she led he innovation agenda for Barclays Africa Group including the RISE Innovation Hub in Cape Town as their Group Chief Creation Officer, after being the group's first ever Chief Data Officer. Under her leadership she led big data transformation across the African continent, launching an award-winning portfolio of data products. She joined Barclays in 2010 and has worked in senior management positions in product innovation and execution across digital and mobile, as well as client/customer experience and design. She has been fundamental in establishing big data capabilities as a group-wide function across Barclays, whilst defining the bank's next generation Data strategy and driving the execution of a number of key big data initiatives.
Video Yasaman Hadjibashi
Early life and education
Born on September 16, 1982, in Tehran, Iran, Yasaman Hadjibashi is one of two siblings. She grew up in Iran, throughout the 8 year Iran-Iraq war, with her school being shut down in first grade after series of bomb explosions in Tehran, after which her family moved to Germany in 1990 for stability where she completed her secondary education.
She completed her Secondary education at The Helene-Lange-Gymnasium, a bilingual secondary school in Hamburg. She moved to Pleasant Hill California where she obtained a Bachelor of Science from the University of California, Berkeley.
Whilst studying at University of California, Berkley, she worked at Wells Fargo sparking her interest in financial services. After graduating she worked for PwC Assurance and Business Advisory in San Francisco and then Deutsche Bank Global Markets in New York. She then went on to complete her MBA at Harvard Business School in 2010. She is now part of the 2017 cohort of the Presidential Leadership Scholars program designed for leaders who share a commitment to helping solve society's greatest challenges.
Maps Yasaman Hadjibashi
Career
In Nov 2017 Yasaman joined Citi Global Consumer Bank based in US as MD heading up data, drawing on her previous experience as Chief Data Officer for Barclays Africa Group.
Prior, Yasaman's focus was as Chief Creation Officer for Barclays Africa Group. Under this title she led the creation of new innovative consumer solutions and experiences for the continent leveraging her deep expertise in product design, digital, and data as well as tapping into the wide global ecosystem of FinTech startups. Under her leadership Absa won the 2017 EMEA Gartner Eye on Innovation Award for the Most Innovative Digital Business Model. Her vision for Africa is to co-create for the bank's customers and all consumers with the brightest entrepreneurs, thinkers, and companies worldwide.
As the first Chief Data Officer at Barclays Africa. Her appointment came at the bank's realization on the need to engage more meaningfully with its customers in real-time and create intelligent experiences for customers. Yassi specializes in incorporating big data into the bank's customer-centric approach through agile leadership. Through her leadership, the bank won the prestigous 2017 Gartner Excellence Award for Best Global Advanced Analytics and Data Science.
Joining Barclays at London headquarters in 2010, Yasaman started in senior management positions in product innovation and execution, across digital and mobile, as well as client/customer experience and design. After working closely with world prominent technology leaders such as Dr. Shaygan Kheradpir and Dr. Usama Fayyad, in February 2015, she was appointed Chief Data Officer of Barclays Africa Group at the age of 32 making her one of the youngest female C-level leaders in a big legacy institution such as Barclays in the new field of Big data, Artificial Intelligence, and Product Innovation.
Social Impact
In 2016 Yasaman spoke at TEDx Johanessburg about how mentorship was key to acadamic engagement and ultimately success. She continues her iniative eSuccess to use big data to build the next generation personalised mentorship platform for children globally.
References
Source of the article : Wikipedia
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